![]() Some of the more popular ones include Times New Roman, Georgia, Garamond, Baskerville, and Palatino. There are many serif fonts that are widely used and recognized. It represents a traditional and classical style and is most commonly used in printed materials due to its sharp contrast and high readability on paper. The word 'serif' originates from the Dutch term 'schreef', meaning 'line' or 'pen stroke'. This style is one of the oldest known typefaces and has been used since the Roman era. Serif fonts, also known as Roman fonts, are a style of font that feature small lines or strokes attached to the ends of larger lines in the letters, symbols or numbers. For this reason, Minion has proved to be a popular font for on-screen use.FAQs About Serif Fonts What are Serif Fonts? This typeface encapsulates the aesthetic appeal of the Renaissance and the exceptional readability of typefaces of the day. Minion is a serif typeface designed by Robert Slimbach in 1990 for Adobe. Its uppercase characters can blend well with other typefaces. Widely used for personal correspondence, invitations, and announcements, thanks to the comfortable elegance of its script. Snell Roundhand was developed by Matthew Carter in 1965, based on the roundhand script of Charles Snell, a writing master from the 1600s. Here in the UK it is used on tests and exams, preferred for the clear distinction between similar characters such as I and 1. ![]() Univers has been employed in numerous applications including corporate branding and signage. It has typical Swiss style and is sometimes confused with Helvetica. Univers another classic designed by Adrian Frutiger in 1957. Ideal for display copy and short blocks of text content. Originally created for the Avant Garde Magazine in the late 1960s, the Avant Garde font is now seen in plenty of printed headlines. ![]() Where these designs have serifs, however, Optima has a slight flaring of its stroke terminals. You will find similar proportions, shapes and weight stress when compared to typefaces such as Garamond. Optima is almost always grouped with typefaces such Helvetica and Gill Sans, it should be considered a serifless roman font. Optima is a humanist sans-serif typeface designed by Hermann Zapf (him again) released in 1955. Originally designed for use on business cards, letterheads and stationery, this typeface was also used on the logo of the game show Who Wants to Be a Millionaire? This capital only font is reminiscent of stone carving or lettering on engravings. It has been claimed that Garamond uses much less ink than Times New Roman so if you’re using an inkjet perhaps it's time to change the default font (another reason to never use Times New Roman ever again)Ĭopperplate Gothic was designed by Frederic Goudy and released by American Type Founders around 1901. Garamond is a group of many old-style serif typefaces, based on those originally designed by Claude Garamond in the 16th century. Perhaps most famously used for the London Underground. An exceptionally distinctive design with a almost limitless potential range of uses. It was first designed by by Hermann Zapf shortly after World War II, its popularity has spawned a host of imitations.ĭesigned by Eric Gill in 1926. The Palatino typeface is said to be one of the top ten most-used typefaces in the world. An exceptionally versatile typeface Futura can be a good choice for space-sensitive environments.ĭIN is a realist sans-serif typeface designed in 1995 by Albert-Jan Pool, DIN is an acronym for Deutsches Institut für Normung (German Institute of Standardisation). It has been used in many logos because of its classic style including Giorgio Armani and the classic “CK” for Calvin Klein.įutura is a geometric sans-serif typeface designed in 1927 by Paul Renner. Historically it has been used in what is now iconic art such as Wanted posters, Reward signs, etc.īodoni is a serif typeface and was first designed by Giambattisa Bodoni in 1798. Originally created by Max Miedinger and Eduard Hoffmann in 1957.Īvenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988.Ĭlarendon is a slab-serif typeface that was created by Robert Besley in 1845. Who hasn't heard of Helvetica! It’s arguably one of the most recognisable sans-serif typefaces of all time. At Saxon print we've compiled a list of 15 typefaces that any graphic designer can count on for a lifetime. 'Fonts' are variations in weight of the typeface style, like ' bold'. We all have our own 'go to' fonts, or rather, Typefaces.
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